Fruits and vegetables coated with an invisible, tasteless, odorless coating of trans fats, designed to double their shelf life and appearance of “freshness”, are making their way to your grocery store shelves as we speak.
Apeel Sciences, based out of California has developed this “edible” film coating barrier that stops produce from losing moisture, thereby slowing down the visual spoilage.
It’s important to note, it was founded with a $100,000 grant from the Bill & Melinda Gates Foundation. Other investors include the Rockefeller Foundation; the World Bank Group; Anne Wojcicki, co-founder and CEO of the personal genomics company 23andMe; and Susan Wojcicki, former CEO of YouTube.
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