Lucy Criestig

Don’t you just love the bright attractive colours of candies and sweets? Turns out there have been studies suggesting you’re more likely to buy and eat foods that are brighter or more vibrant in color.

Titanium dioxide is the product developer’s answer to make that happen.

… The pigment grade is also known as titanium white, pigment white 6, or CI 77891; it’s the whitest and brightest of all known pigments.

… According to the FDA and other regulatory agencies globally, “titanium dioxide may be safely used for coloring foods”.

… A new peer-reviewed article by a team of 15 scientists based in Mexico sheds light on the toxicity of this popular food additive.