Non-GMO Project

Is it possible to create a non-GMO product using genetic engineering? While that might seem ludicrous to most of us, biotechnology companies have mounted an aggressive campaign to convince the world that the products of new genetic engineering techniques such as CRISPR are, in fact, non-GMO. Although this is completely unsupported by the scientific reality (more on that in a moment), developers of these products are so determined to distance themselves from the consumer rejection of GMOs that they are willing to ignore facts and hope no one catches on. Unfortunately for them, that attempt is failing.