Coronavirus Propaganda: Reflections on an Episode of Mass Self-Haunting

Colin Alexander

Self-haunting concerns the dialogue that an individual has with themselves about what they should be fearful of and could, at a theoretical level, be considered a subdivision of the 20th century French philosopher Louis Althusser’s influential concept of ‘interpellation’: the process by which we internalise the values associated with a culture or ideology. Likewise then, the process of self-haunting is often influenced by life experiences, stories told by a community, a community’s sense of the past, present and future, the media content that an individual consumes and the wider aspects of the ideology and culture that an individual lives under. 

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