“The frequency and impact of pandemic-prone pathogens are increasing. Modest investments in PPR capacities can prevent and contain disease outbreaks, thereby drastically reducing the cost of response”
So begins a recent joint paper from the World Bank and the World Health Organization (WHO), written for the 2022 meeting of the G20. The paper is seeking to justify a request for unprecedented international public health funding directed to the burgeoning pandemic preparedness and response (PPR) industry. The modest investments they refer to includes $10 billion in new funding; three times the WHO’s current annual budget.
… the joint statement is not intended to reflect reality; rather it is intended to paint a picture through which the public will perceive a false reality. By triggering fear and deference, the wealth-concentrating response used against Covid can be normalized and then repeated. False assertions stated as accepted fact have proven very effective in increasing the industry’s share of the global financial cake. International agencies have no advertising standards to comply with.