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A child who eats 2 cups of Kraft Macaroni & Cheese, a small bag of Skittles, and 8 ounces of Orange Crush soda will consume 102 milligrams of artificial dye, including red dye #40. Behavioral tests found as little as 30 mg can cause adverse reactions.
Since we all understand children are easy targets for brightly colored foods, foods geared toward kids often have the highest levels of dye.
Spotting foods with artificial colors is not straightforward, and although such additives are listed on food labels, the actual amounts used in common foods are not straightforward.