Canadian Covid Care Alliance

All over the world officials are using an advanced behavioural science model called NUDGE
(Thaler & Sunstein, 2019) to watch and modify our behaviours.

In Canada, that program is called Impact Canada and has been used to:

• increase compliance with public health measures
• discourage questions and alternative viewpoints
• normalize and justify censorship

Image: Vadim Bogulov @ Unsplash