Canada Health Alliance

You’ve Been “Nudged”

Canadian Covid Care Alliance

All over the world officials are using an advanced behavioural science model called NUDGE
(Thaler & Sunstein, 2019) to watch and modify our behaviours.

In Canada, that program is called Impact Canada and has been used to:

  • increase compliance with public health measures
  • discourage questions and alternative viewpoints
  • normalize and justify censorship

Image: Vadim Bogulov @ Unsplash

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